Shrewsbury Business Improvement District (BID) has appointed a Partnership Development Manager as part of its drive to further support members in growing the town’s economy.

Aleks Vladimirov, aged 27, who worked in consumer marketing for Müller UK & Ireland after gaining a master’s degree in Marketing and Strategy from Warwick Business School, has taken on the new role.

Aleks is representing and working with local businesses and partner organisations on initiatives to ensure Shrewsbury continues to be a safe and successful place to work in and visit. He will also be assisting on a range of projects, including enhancing the town’s wayfinding infrastructure.

Aleks said: “I fell in love with Shrewsbury as soon as I moved here. It has great heritage and a strong sense of community. I’m excited about my role and now appreciate how much collaboration it takes for Shrewsbury to retain such a lovely, welcoming and quirky character.

“I’m looking forward to working with the wide variety of businesses and partners of Shrewsbury BID and learning the history behind each business in the town and their aspirations for the future.”

Aleks also has a keen interest in the digital economy and set up a start-up business that brought an app to the iTunes Store.

Kirsten Henly, Executive Director of Shrewsbury BID, said: “Aleks is a welcome addition to our team as we approach the midway point of our term. He brings experience and energy to support our ambitions for the town.”

Shrewsbury BID is now in the third year of a five-year term working for Shrewsbury’s town centre business community, with projects that have generated cost savings for local organisations, delivered marketing impact for the town and progressed access and car parking initiatives.