The new flat rate of £1 for Sunday parking in Shrewsbury town centre’s public and private car parks starts this weekend (7th June) with high hopes it will boost visitor numbers and the local economy.

Shrewsbury BID believes the simpler, cheaper tariff will prove a winner and encourage more people to come to town. It also coincides with the start of the summer season when Shrewsbury’s diverse shopping, leisure and hospitality businesses prepare to welcome an influx of tourists and visitors.

Kirsten Henly, Shrewsbury BID Manager, said: “Shrewsbury is a special place with so much to offer all ages and tastes and we are keen to promote its attractions. We are confident the £1 parking deal will prove another great reason to spend time here and add to the weekend buzz.”

Relaxing activities including river trips on the Sabrina Boat, shows at Theatre Severn, and family attractions such as the quirky Beastly Machines exhibition at Shrewsbury Museum & Art Gallery, or even taking in a film at The Old Market Hall are all on offer on Sundays through the summer.

Leisurely Sunday lunches at Shrewsbury’s variety of cafe bars, restaurants and pubs are other popular options along with retail therapy in the town’s shops. Heritage enthusiasts will be welcomed at enduring venues like Shrewsbury Castle on Sundays too.

Councillor Simon Jones, Cabinet Member for Highways and Transport at Shropshire Council said: “This Sunday represents the start of our long term plan for straight forward and more affordable parking options. Our aim is to extend the visiting time for those who want to come into the town centre on Sundays and further improve town centre trading.”

The new tariff of £1 to park all day in long stay car parks and £1 for maximum stay in other short stay car parks applies to all Shropshire Council and privately owned car parks in Shrewsbury on Sundays. It is being introduced following the success of pilot schemes.

The long stay car parks include Abbey Foregate, Raven Meadows Multi Storey, St Julian’s Friars, Frankwell Main and The Gap, in addition to the NCP £1 all day Sunday parking offer already in place on Wyle Cop.