As Shrewsbury tops the Royal Society for public health’s ‘Good Living: Healthy High Streets’ league table announced today, latest research from Shrewsbury BID reveals that Shrewsbury’s mix of heritage, riverside location, shopping and friendliness are also key to its unique appeal.

The research, undertaken in association with Shrewsbury Sixth Form College as part of their Business Studies course, reveals that residents and visitors alike believe the town is an original and appealing place to live. Attractions such as The Quarry Park and the independent retailers on historic Wyle Cop scored highly, with 64% of those interviewed saying that the shopping in Shrewsbury was unique in character and atmosphere and a real motivator to visit.

Kirsten Henly, Shrewsbury BID Manager said: “The vast majority of people interviewed were extremely happy about what Shrewsbury has to offer and it also underlined that our strength lies in a combination of factors rather than just one single attraction.

“Today’s news of our town coming top of the Healthy High Streets league table only goes to bolster the positive feedback gleaned from the research. The league table showed that towns and cities in the North and Midlands are more likely to have higher concentration of businesses which do not have such a positive impact on people’s lifestyles, so Shrewsbury certainly bucked the trend coming top of the healthiest retail areas. Shrewsbury is without a doubt one of the country’s most desirable places to shop, live, work and visit.”

The research which surveyed more than 1,100 people at various locations and events around the town, was commissioned to gain insight into the reasons people visit Shrewsbury. The results reveal how it fares against competitor locations and are being used to help shape future strategy to widen the town’s appeal and support its economy and growth.

Comments on the town’s quirky and historic nature were prevalent and The Quarry Park was named as the favourite place in Shrewsbury by most respondents with the River Severn the Dingle, the Old Market Hall and there was a definite sense that people enjoy coming to Shrewsbury with family and friends to experience the town’s original character.