A new video showcasing some of Shrewsbury’s best independent businesses and one-off attractions has been launched by Shrewsbury Business Improvement District (BID) to promote the town.

The short film, a Summer in Shrewsbury, gives a fast and fresh perspective on the town centre, showcasing its quirky character and originality, from the iconic River Severn to the town’s true hidden gems – Darwin and the Dingle included.

Local filmographer Aaron Child from Painted Life Productions was commissioned to produce the video. Aaron graduated from University with a First Class Honours Degree and is well known locally for his creativity and enthusiasm for the town.

He said: “It’s great to be involved in a project that promotes my hometown and all that it has to offer. I enjoyed the challenge of fitting so many independent businesses and local landmarks into such a short film. It gave me the opportunity to experiment with some fun and interesting ideas. All of the businesses involved were so welcoming and supportive and there was a great cast of local faces who were all excellent. It was a real pleasure to make.”

Kirsten Henly, Shrewsbury BID Manager, said: “The film really captures the originality of Shrewsbury and by working together we can show just how much it has to offer, especially during the summer months. We’re really excited to share it and encourage people to experience Shrewsbury for themselves.”

“Our plan is to deliver high profile PR and marketing activity to promote the town centre as an original and vibrant place to visit, work and spend time in. Businesses will be able to directly benefit from the activity and there will be plenty of ways for them to get involved as the campaigns develop.”

The video is being showcased on the Original Shrewsbury YouTube channel and through social media. For more information find Original Shrewsbury on Facebook and Twitter @OriginalShrews.